Little and often: The winning hotel revenue strategy?

Knowledge of local competitor pricing information is undoubtedly a cornerstone of any successful hotel’s revenue strategy. But, it is what you choose to do with the data that is the differentiating factor between a good financial year and a great one. Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield. For example, a hotel owner might know that June to August are their busy months and increase their pricing to reflect this. Conversely,…