Are assumptions holding back your revenue management?

It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you. In a recent article, “5 Hotel pricing Mistakes to avoid” Kris Glabinski, President HowsMyRate, took a look at five common pitfalls for Hotel Revenue Managers and Owners. One area covered was the negative effect assumptions have on revenue. Kris said, “I have come across many cases where Revenue Managers would give their arguments based on assumptions, stereotypes, or simply gossip. In effect, their actions on…

Hotel Managers Social Media Playbook

Let us help you take your hotels social media to the next level! In a modern marketing landscape, it is important to explore new channels to reach your audience and best results possible. That is why digital marketing, and social media platforms, in particular, are turning out to be essential tools to connect to your audience and promote any type of hotel. This step-by-step guide is aimed at hotel managers and owners to establish a stable and efficient presence on diverse social media platforms that serve your goals best –…

Hotel Managers Marketing Playbook

Need some marketing inspiration for your hotel? Let us give you a hand! A well-thought-out and executed marketing plan is an essential element of any successful business. However, it can be a daunting prospect for many hotel managers to start planning their marketing efforts. This is why we have put together the “Hotel Manager Marketing Playbook.” Our step-by-step guide highlights the key focus areas you need to consider when building your marketing plan. Key areas covered include How to build customer personas Which marketing channels to use How to define…